Minor errors when selling tickets may affect the timeliness of sales and enhanced customer experience. Timing, pricing, or even transfer methods sometimes have a large impact. If you are a first-time or casual seller, make sure you find a ticket-selling platform with ideal services. Lack of preparation may result in delays or invalid tickets at the gate. Here are some mistakes to avoid when you sell concert tickets:
Choosing the Wrong Platform
Posting on the wrong platform may significantly diminish your ticket in terms of visibility and credibility to prospective buyers. Not all sites provide secure delivery services, and you are vulnerable to last-minute cancellations. If you sell concert tickets on a limited platform, your listing may not reach high-demand zones.
Some marketplaces also fail to syndicate listings, meaning that fewer buyers will see your ticket offer. Buyers become repeat customers when the platforms have smooth integrations, like instant transfers. Poor reputation or absence of user support can also hurt the chances of making a sale. When choosing a resale platform, look at whether the platform allows mobile-only tickets and extensive coverage of the event.
Listing Too Late or Early
The later you list your ticket, the less demand it may have and the less interest your post creates.
As the date of the event draws near, the market becomes flooded with more listings, which makes it even more competitive and reduces your chances.
Finding the right date to list your tickets provides sufficient time for people to find your listing.
Some buyers, such as parents or groups, purchase tickets weeks ahead of time to work out a schedule.
Selling season tickets at the last minute can lead to desperate underpricing or little buyer interest.
Listing early helps provide your tickets with more time to appear in search filters and alerts.
The earlier you list, the higher your ticket may be viewed on promotional feeds and event roundups.
Determining when to list a ticket sometimes depends on what artist the event is for. A high-demand performance may entice buyers closer to the event. While posting ticket sales right before the concert presents opportunities of not being able to sell them, listing them too early might allow them to be lost among many other sellers’ listings.
Overpricing or Underpricing
Poor pricing could be caused by the failure to conduct market research and rushing to list without conducting an event demand analysis. Pricing your ticket too high, particularly in oversaturated markets, sometimes makes you lose potential buyer interest. Determine if a ticket should be priced lower for a certain seat placement, like a nosebleed area.
Leverage tools such as interactive seat maps and recent sales to determine realistic price ranges. Look at the popularity of the artist, the size of the venue, and the scarcity of tours before committing to a fixed price. Special events, like farewell tours or album debuts, sometimes have a premium value attached to the tickets. Appropriate pricing will promote quicker turnover and less frequent need to revise listings. A fair price will get serious buyers and keep your returns on investment intact.
Ignoring Service Fees
Ignoring the platform or service fees could reduce your anticipated profit on the sale of a ticket.
Make sure to check if these deductions are in place.
Being aware of the whole breakdown will allow you to establish smarter, more profitable ticket prices beforehand.
Manage your expectations by factoring in the usual charges such as payment processing, listing exposure, and delivery format.
Seasoned sellers sometimes maintain a personal average deduction per ticket chart to keep them ahead.
Anticipating fees may leave you with a suitable ticket sale.
Get Help to Sell Concert Tickets
Some resale opportunities may be ruined by a misstep, such as waiting too long or not understanding the rules of ticket transfer. Successful sellers spend time examining every detail, including market trends and event-specific requirements. An effective sale minimizes the possibility of double-sales and creates a favorable history for listings in the future. Build on the history of what has happened in the past, such as a sold-out arena or festival weekends. You could effectively sell concert tickets by avoiding the most common pitfalls and being ready. Start your next ticket sale by working with a reselling company.